Social Media on Autopilot: Nice, Necessary or Nightmare? 5 Detailed Product Reviews for Business Owners PLUS Tips on Automation & More [Report]
February 18, 2012 
3 Comments
Social Media on Autopilot: Nice, Necessary or Nightmare? 5 Detailed Product Reviews for Business Owners PLUS Tips on Automation & More [Report]
Ever feel overwhelmed by social media? Have you heard that about automation software for Twitter, Facebook, etc., but you didn’t know which ones were best, where to find them, to how to use them? In this detailed report, Lynn Serafinn, who has helped dozens of authors and online business owners reach the top of their field through social media, shares her detailed expertise and honest insights into the good, the bad, and the ugly of five of today’s most popular social media applications: Ping, T
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Reignited my enthusiasm for my social media presence,
Having just signed up for a Ping account last week, I was astounded that I came across this book when I did. Talk about perfect timing! In a sea of overwhelm and confusion, the author comes to the rescue and spells out, in terms that are a breeze to understand, the “what” and “why” of the various options available for automating and linking your social networks.
One of the most helpful aspects is that she does not assume everyone will need or want the same approach. She candidly calls it like she sees it, pointing out the good, the bad and the ugly.
This book will surely be frequently referred to as a resource while I re-evaluate and grow my social media strategies. The value far exceeds the list price of this gem!
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|Save yourself time and trial – read this book,
I want to start by expressing my gratitude for Lynn Serafinn’s work in the book. She saved me loads of time and trials automating my own use of social media for business. This work is perfect for business people with at least moderate experience using social media. Rank novices likely won’t understand why Serafinn’s efforts, experience, and advice make a difference, but for anyone who “gets it” in business today, using social media isn’t just about throwing tweets or status updates against the wall, and it’s also not about spending all day every day typing your fingers numb with repetitive messages.
Serafinn’s work is quite personal, laced with her own experience, excitement, disappointments, and at times exasperation with various social media tools. With the caveat that social media systems change as often as the utilities such as Tweetdeck and Hootsuite that exist to add order and efficiency to those same systems, Serafinn’s reviews of five social media management programs serve not just as evaluations (subject to changes with each new revision or update) but also to highlight the features we should look for and why.
Good job, Lynn, you saved me a bunch of time. I had just started down the road with one of the programs you covered and I shall immediately change my path.
Bruce Brown
http://www.BrucetheCoach.com ;
facebook.com/brucerbrown
twitter.com/brucebrownnc
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|How to Handle Social Media Auto-Apps — Demystified & Humanized,
Like many bookish, word-centric types, I am not naturally attracted to social media’s many techno-centric, third-party apps that allow you to speed up your Twitter management process, and bulk-feed useful information to your followers.
I tend to prefer the simpler, slower approach: going directly to each SM site and responding to followers from there. But Lynn Serafinn’s new book changed my mind.
Not only does it demystify five of the main automating apps, it includes many not-so-problem-free experiences that the author has had with most (thereby winning my complete confidence — because of her complete honesty).
Brilliantly, I think, Serafinn ensured excellent balance in reviewing these auto-apps by creating a three-part evaluation process — listing the “Nice” qualities, the “Necessary” qualities, and the “Nightmarish” . . . results.
So you, as a result, learn exactly what to avoid, what aspects of each to circumvent with a judicious SM two-step, and what to more or less wholeheartedly embrace.
In the end, Ping and Hootsuite topped the list as the author’s favorites — along with a handful of other apps that she uses in a secondary way (for communicating with her SM following of tens of thousands through her Blackberry).
All that aside, though, one of the most useful aspects of this book, for me at least, is a smattering of social-media-app stories (both Serafinn’s own stories and those of her clients) that help to illustrate how SM apps can be used successfully with quite astonishing results.
For someone who, like me, would prefer to just go ahead and use techno tools without having to investigate their many complex innards first, this book is a terrific timesaving guide that will help you leap over the techno chasm and get to the good stuff: connecting with people who matter to you and your business.
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